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One of the largest Asian content markets, TIFFCOM Online 2022, is held from October 25 to 27 as part of the 35th Tokyo International Film Festival. For the first time, Russian film and animation companies take part under the umbrella brand Russian Content Worldwide (RCW).
Among the offerings to international content buyers are the adventure film Raiders of the Lost Library about the search for the library of Ivan the Terrible; the disaster film Mira, the drama Trigger about a psychologist-provocateur practicing shock psychotherapy, the youth drama Alyssa as well as documentaries and animation. The participation of the Russian industry in TIFFCOM 2022 is organized by ROSKINO (Russian film promotion body).
Twenty-nine Russian companies present more than 100 projects at the online stand. ROSKINO is also organizing market screenings of 13 projects for international buyers. These are feature films: the thrillers Who’s there? (Central Partnership) and Tibra (All Media (a START company), the fantasy thriller Reversible Reality (Art Pictures Distribution), the fantasy Aeterna. Part One (Plus Studio); the series Eva in Labor (START), Elizaveta (Sovtelexport), Chimera (Sreda), Double Life (NTV), Within Call (KION), Stream (Gazprom Media GPM); and animation: I’ll Get You!Holidays (SMF Animation) and Moonzy (CTB Film Company).
ROSKINO CEO Inna Shalyto: “Japanese audiences are already familiar with various genres of Russian content—they are discerning viewers of our documentaries and feature films, from adventure dramas to thrillers, and historical series. A number of Russian companies are already working with representatives of Japanese TV channels and platforms, and we are pleased to continue introducing Japanese audiences to modern Russian cinema and animation. Russian companies are also presenting a large number of series at TIFFCOM. Russia currently exports a significant amount of serial content to different countries; series which are distinguished by their high quality production and their original plots. The Russian film industry is also developing documentaries, which are very popular in the Asian region—TIFFCOM will feature a range of documentaries and travel films. In addition to the Japanese film industry, we expect to attract other international buyers as TIFFCOM has significantly strengthened its status as a major international event in the over the past two years, attracting more foreign participants every year.”
At the TIFFCOM market, the largest Russian content producer and distributor, Central Partnership, continues selling the adventure action Raiders of the Lost Library about the search for the library of Ivan the Terrible and the action-packed thriller Who’s There?.
START online cinema presents series in various genres: from the futuristic dramedy The No Man Zone to the youth drama Alyssa, the official trailer of which will be shown at TIFFCOM. Market participants will also be able to evaluate the first episodes of the new comedy Eva in Labor, which will be of interest to buyers in terms of the finished product and format rights.
All Media (a START company) is betting on its new products: the family fantasy Red Riding Hood, the action movie Litvyak, and the thrillers Live and Tibra. Tibra, shown as part of screenings, tells the story of a 13-year-old albino girl who is the only witness to the mysterious disappearance of one of her peers.
Mars Media Entertainment presents two large-budget projects—the drama Woland based on Mikhail Bulgakov’s Master and Margarita and the disaster film Mira. The company is also expecting interest from international buyers in the adventure series The Prisoner, describing the adventures of a Cossack, who, leaving home, discovers the world, meets a devoted friend, and learns about true love.
CTB Film Company presents its animation projects Moonzy, The Barkers, Horse Julius on the Throne and the Three Heroes, as well as the romantic melodrama Breathe Easy, which highlights the problem of people with speech disabilities.
MC2 Production will present the series Identification, The Big Game, Mr Clean, and Mental.
Art Pictures Distribution is betting on its sci-fi thriller Reversible Reality, which was sold to India and the UAE at the recent Telefilm Vietnam market. The company also presents other well-known series — the comedy Ivanovs vs Ivanovs, the thriller Varyag, and series from the “more originals” line Happy End and Chicks. The company expects that their serial content to be popular with international buyers.
Sreda Production Company presents its new hit Chimera. This large-scale crime drama is about the struggle for power in the black market. The company also expects that the second
season of the psychological drama Trigger will attract the attention of buyers, since this genre is familiar to Japanese audiences.
Sovtelexport, the official content distributor of Russia Television and Radio, presents the adventure drama Elizaveta. Costumed historical series from the Russia Television and Radio catalog are in demand in Japan and other Asian countries, so the company has high hopes for this project. Sovtelexport is also counting on the interest of buyers in the documentary films Yamal Nature Reserve and Homo Sperans.
NTV Broadcasting Company presents five of its top drama and non-scripted projects at its virtual stand (Savage, Hitman’s Curse and others). International buyers and participants will see the first screening of the new action-packed drama Double Life featuring a twisted life of a policeman living a double life.
Japan is also a long-term partner for Russian World Vision. The film Icon, which is presented at TIFFCOM, has already been sold to Japan, and the company expects to sell the rights to the film to other Asian countries. In addition, the company expects buyers from Asia to be interested in the thriller Homeward and the sports drama Eleven Silent Men. Negotiations will also continue on the documentary Solo and the melodrama Velga.
Odin Media, one of the largest producers of documentary content, is banking on travel films (The Great North Way) and documentaries (Depth Hunters) which are genres in great demand among Japanese buyers.
GPM Entertainment television presents Catfish and Stream, sharp scientific dramas about fathers and children in the age of digitalization. The company hopes these universal themes will attract international buyers.
Plus Studio primarily offers thrillers, a genre that attracts the interest of many buyers from Japan, at TIFFCOM. The company’s thriller-series Missing, The Swamp, and Kitchenblock are presented. Plus Studio said that they want to show the diversity of their catalog so the comedy series Finding Closure and the fantasy film Aeterna: Part One are also featured.
For Russian animation companies, the Asian region has always been key. A number of projects from leading Russian animation companies are presented at TIFFCOM. SMF Animation presents the series I’ll Get You!, Monsikids, The Secrets of the Honey Valley, The Adventures of Peter and Wolf, and Captain Kraken and his Crew. Riki Group will show international buyers the animation projects The Fixies, Beardy Bodo. Travel, Tina and Tony, and Babyriki. Platoshka Animation Studio presents its flagship project Beadies, a learning animation series for children aged 0 to 4 years old, — developed with the help of children psychologists.
Russian Content Worldwide (RCW) https://rcw.online/ is the umbrella export brand of the Russian content industry. The mission of Russian Content Worldwide is to develop international ties and business cooperation, increase the transparency of the Russian film industry, and organize communication between Russian players whose work is focused on foreign markets, and an international audience interested in new names, original content, and new horizons in film production.